Social media advertising acts as a way of promoting your social media's message (and therefore business' message) on popular social media platforms. These interactions are on of the most important ways of growing your business. Social media advertising can be one of the most effective methods of growing your business' customer base as well as maintaining current customers. Some of the best sites to advertise on are Instagram, Twitter, Facebook, Snapchat, Pinterest, and LinkedIn. A good thing to consider is your business' age range and the concentration of your customers (usage, groups, etc), also consider where your customers are most accessible (what site your customers tend to use most), finally consider where your customers are most active and engage with ads most often. Using these important tactics you can target the already known customer base, and target a new customer base which will help to expand your business.